Damanjeet Kaur, Senior Director at PeopleLink, has been recognized in Inavate 40 Under 40 Influential AV leaders, Class of 2021.

Inavate EMEA’s 40 Under 40 Class of 2021 is its annual selection of the most influential young people in the audio-visual industry, recognising influencers, disruptors, and inspirational professionals working in AV across the EMEA region. PeopleLink’s Senior Marketing Director, Damanjeet Kaur, was named among them.

Recognition like this is really about the people moving an industry forward. Damanjeet Kaur’s advice to those entering AV is simple and, in her words, the guidance that shaped her early days: “Evolve your skillset and approach the market innovatively to deal with continuously changing market needs.”

A Fast-Moving AV Market

The AV industry she helps lead has grown quickly. According to the Business Research Company, the global audio and video equipment market grew from $115.2 billion in 2020 to $138.34 billion in 2021, a compound annual growth rate of 20.1%, and is expected to reach $154.07 billion by 2025. Much of that early growth followed organisations adapting to remote and hybrid working.

In that environment, she believes the industry should, in her words, “design and manufacture AV solutions that empower communication for the maximum segment of users.”

Leadership That Shows in the Product

Influence in AV ultimately shows up in what reaches the customer. PeopleLink’s direction, building cameras, audio, room endpoints, and software as a single OEM, reflects that user-first thinking: technology designed so the maximum number of people can communicate clearly, in any room. Explore the video conferencing solutions that result.

Why It Matters for PeopleLink's Customers

Industry recognition for a company’s leaders is a signal to buyers too: that the people setting direction understand where collaboration is heading and are building for it. PeopleLink’s room endpoint range and wider stack are shaped by that forward-looking view of the market.

Designing AV for the Widest Range of Users

Designing for the widest range of users is a useful lens for any room. It means audio clear enough that no one strains to hear, framing that includes everyone rather than just the person nearest the camera, and controls simple enough that a presenter does not need a technician to start. When a room works for the least confident user, it works for everyone.

That principle runs through PeopleLink’s single-OEM stack, where cameras, audio, and software are tuned together so clear communication is the default rather than the exception. Explore the video conferencing solutions shaped by it.

What User-First AV Looks Like in Practice

User-first AV is easiest to recognise by what does not happen. No one squints at a distant figure on screen, no one asks the remote participants to repeat themselves, and no presenter waits for IT to start the room. The technology simply gets out of the way.

Delivering that takes deliberate engineering: audio tuned for the room, cameras that frame people automatically, and controls simple enough for any presenter. Because PeopleLink builds the cameras, audio, and software as one OEM, these can be tuned together rather than bolted on.

That is what designing for the widest range of users means in practice, and it is the thread connecting industry recognition to the experience in an actual room. Explore the video conferencing solutions shaped by it.

Frequently Asked Questions

It is Inavate EMEA’s annual list recognising the most influential young professionals in the audio-visual industry across the EMEA region, including influencers, disruptors, and inspirational leaders.According to the Business Research Company, it grew from $115.2 billion in 2020 to $138.34 billion in 2021 (a 20.1% CAGR) and is expected to reach $154.07 billion by 2025.PeopleLink builds cameras, audio, room endpoints, and software as a single OEM, designed so the widest range of users can communicate clearly in any room.