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Ever since man started growing crops, he felt the need for information. He needed to know about the soil, the weather condition, the types of crops that gives the best yield in a particular soil, getting hold of improved quality seeds and fertilizers, how to protect the crops from pests and insects. The farmers might be growing the same crops in their field for ages but the soil and the weather conditions are dynamic. Updated information on the change in weather conditions and soil pattern aids in driving advanced preventive measures and mitigate the loss to the minimum possible extent. In spite of years of industrialization, agriculture still provides majority of the subsistence for the poor mass. According to the World Bank 2008 report, agriculture still provides around four times more income opportunities to the poor than any other sector. (indiagoverance.gov.in)
Lately, agriculture is being challenged by the growing global population which is estimated to touch the 9 billion mark by 2050. The inclusion of the latest technologies is thus obligatory for the overall development of agriculture. The inclusion of video technology into agricultural can be instrumental in easy acquisition of knowledge and information, reduced price for the consumers through efficient waste and supply chain management.
The driving factors of video technology into the agriculture sector
The emergence of smart phones
The development of the telecommunication infrastructure has helped smart phones to penetrate into nearly 90% of the household in all developing countries. The higher competitions among the manufacturers and the service providers made the prices of the smart phones drop considerably and thus make way into the rural domiciliary. The smart phones have helped the farmers and the other stakeholders in the agricultural domain have easy access to relevant information available over the internet. The video tutorials about the taking care of crops, pest controls methodologies are made handy in an easy to comprehend language. They can directly communicate with the remote experts to get more information on improved productivity.
Pervasiveness of connectivity
Video technology has become increasingly widespread and both private and public sectors are leveraging the benefit of the technology to increase their productivity. PeopleLink has made video collaboration in agriculture industry, enter the rural forum through glitch free connectivity, overlooking faltering bandwidth. The easy and smooth connectivity has undoubtedly increased the acceptance of video as one of the desired medium of remote communication in the agricultural sector.
The video technology benefits in the agricultural domain