Introducing New Market Positioning of PeopleLink

PeopleLink MarComm

Announcement: Introducing new Market positioning of PeopleLink

We are proud to announce the change of the Company Name from PeopleLink Corporate Solutions Pvt. Ltd. to PeopleLink Unified Communications Pvt. Ltd., as part of the ongoing evolution of our company’s brand Image & market positioning. We have retained our logo which reflects who we are today and to symbolize our dynamic future.


The name change of the company is phase II of the complete re-branding which started in July 2014, wherein the caption below the company logo was revised from HD Video Conferencing & Telepresence to Unified Communications & Telepresence. This change was undertaken to cater to the technological advancements of the visual collaboration Industry which are evolving from mere video conferencing to a more unified platform for collaboration.

Present change, which can be marked as the phase II of evolution is attributed to the market positioning of the company and its products & services. The company has not only evolved technologically but has also enhanced its addressable market by venturing into the upcoming trends and areas of growth in the communication vertical.

PeopleLink has initiated several tracks of innovation, which have led us to be a part of an exciting development in the field of collaboration. PeopleLink was already a part of the Global Video Conference & Unified Communication market which is growing at 9% and 14% CAGR respectively, By Launching of PeopleLink’s InstaVC, a webRTC enabled video collaboration platform we have set foot in the webRTC Solution market which in turn has a growth opportunity of a whopping 45% CAGR.

PeopleLink has also initiated its Managed Service portfolio, which addresses the need of ad-hoc video requirements of the Users. This portfolio has a potential of almost 52% CAGR growth, hence; it sets the company and its Products & services on a fast pace growth platform. The Managed service also opens up the possibility of having a multi tenant deployment model, wherein the service providers can also offer the collaboration on their clouds under SaaS and PaaS services.

In the upcoming months we will have all our collateral's, marketing literature, online presence, stationery, etc.updated with the new Name. We are aware that changing the company name is a process that can involve many steps and take some time, so we will finalize it gradually. We recommend you using existing material / documents till stocks last.

Author Bio
PeopleLink Unified Communications Pvt. Ltd.
PeopleLink is the top video conferencing company among top 100 most admired brands of India.

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